I'm a Seattle parent on the brink of a career change.
Strong Personality is my place to share tips & tools that make my busy life easier!

Saturday, March 27, 2010

A Gerbera Spring Shower

I'm excited to share the design for my most recent card job. This is the prototype for a wedding shower invitation that uses vibrant spring colors, gerbera daisies, and glitter of course. Welcome spring!

Friday, March 26, 2010

Early lessons in Social Media

I attended Seattle's Twestival on Thursday night, hosted by the Seattle Media Club. I had no idea what I was buying a ticket for, except that there would be live trapeze, food, drinks, and lots of people I don't yet know. My good friends Papillong and Shannon promised to introduce me to plenty of people with experience and strong opinions.

A sample of my newbie Q&A:

q) Do people following 500 tweeters read every tweet? Do they miss important stuff?
a) Actually, they don't bother. Don't be shy about reposting your own tweets several times.

q) Where can I peek at a model service level agreement for all this posting & monitoring I might do for a company?
a) Not many people do this- the field is young. How about you put one out there?

Every answer could have been preceded by a big DUH but instead everyone was quite friendly and supportive.

Here are some pieces of the strategy I'm putting together for the local non-profit I'm working with on social media managment:

Facebook: Use for longer content, videos, and photos.

  • Photo permission: When people are clearly identifiable in your photos, get their express permission to be on your Facebook page.
  • Videos: Amatuer videos with short, creative content are more exciting and likely to be shared than professional videos.

Twitter: Use for quick idea sharing, volume, easy outreach to possible followers.
  • be proactive: instead of just posting and hoping folks come to you, search Twitter posts for questions you can answer, and reach out. Twitter has a new optional locator feature that means you can search by subject & origin (like health questions from Seattle).

  • freebies: these are fun but beware of overinflated expectations. There are some people who scan for goodies and won't read otherwise. Make offers sporadic or offer a creatively cost-free prize.

  • follow: be a good follower! Check out others doing good work and follow them to learn more. They might follow you back. Social media thrives on multi-way exchanges where older media were one-way.

I'd love to hear what your strategies to find people to help, with the result of providing a service and increasing readership. Thanks!

Saturday, March 20, 2010

My first Amuse challenge

I've been making cards for awhile, but things really took off when I discovered card classes. Card-making weekends at Pampered Scrappers or the beach don't hurt either. My very first Amuse class last year happened to be with the ebullient Julie Ebersole. What a find!

This Valentine card was from Julie's class. A year later, I'm remaking the layout for the Amuse challenge, "Her Royal Rubbernes", an ode to Julie and all of her creativity! Thank you to Julie and all the wonderful folks at Amuse for helping us make life sweet.

Wednesday, March 17, 2010

Happy St. Patrick's Day

Ava thoroughly enjoyed a St Patty's party at school today. I'm betting she is the most festively decorated one in our family today! Green hair, facepaint, fingernails, necklace, shirt...

Here's to luck and love for all!

Tuesday, March 16, 2010

A Fresh Start

I have always love reading and writing. For for the last several years the writing end of my brain has had plenty of exercise but the content has been limited to family updates, scheduling playdates, and grocery lists. This blog is my place to let a lot of other ideas flourish. Here we go!