A sample of my newbie Q&A:
q) Do people following 500 tweeters read every tweet? Do they miss important stuff?
a) Actually, they don't bother. Don't be shy about reposting your own tweets several times.
q) Where can I peek at a model service level agreement for all this posting & monitoring I might do for a company?
a) Not many people do this- the field is young. How about you put one out there?
Every answer could have been preceded by a big DUH but instead everyone was quite friendly and supportive.
Here are some pieces of the strategy I'm putting together for the local non-profit I'm working with on social media managment:
Facebook: Use for longer content, videos, and photos.
- Photo permission: When people are clearly identifiable in your photos, get their express permission to be on your Facebook page.
- Videos: Amatuer videos with short, creative content are more exciting and likely to be shared than professional videos.
Twitter: Use for quick idea sharing, volume, easy outreach to possible followers.
- be proactive: instead of just posting and hoping folks come to you, search Twitter posts for questions you can answer, and reach out. Twitter has a new optional locator feature that means you can search by subject & origin (like health questions from Seattle).
- freebies: these are fun but beware of overinflated expectations. There are some people who scan for goodies and won't read otherwise. Make offers sporadic or offer a creatively cost-free prize.
- follow: be a good follower! Check out others doing good work and follow them to learn more. They might follow you back. Social media thrives on multi-way exchanges where older media were one-way.
I'd love to hear what your strategies to find people to help, with the result of providing a service and increasing readership. Thanks!